International needed a campaign that would make them relevant in a crowded market and build lasting brand allegiance.
In a category obsessed with uptime, total cost of ownership, and payload, we moved the spotlight from the machine to those who drive it. Reconnecting the International brand with the people who matter most: the drivers.
As our loved ones get older, we see the struggles. Some are obvious, but most of it? You’ll never really know.
You don’t know what it’s like to wake up feeling unsteady. Or how simple tasks suddenly take twice the time, or triple the effort.
Only nurse-led care understands needs before they’re voiced.
From skilled nursing medication management, to companion care that nurtures the soul, we’ll be there knowing care.
AD: Bailey Papich
CCO/Founder: Jason Henderson
Agency: Secret Fort
When trucks move, our entire world moves. Fleet Charge gives drivers everything they need to keep our world in motion—from parts and services, to critical support on the road.
AD: Bailey Papich
Very few people can look back on their life and say they’ve truly made the world a better place, Dr. Washington W. Sheffield is one of the few who can.
So to relaunch the brand that bears Dr Sheffield’s name, we’re telling the story of the invention of toothpaste and dental hygiene as we know it.
AD: Eric Wright
Most people think of Chipotle as a healthier alternative to fast food, and while that’s kind of true, it’s really an alternative to fast food that will actually fill you up.
So we’re coming straight at the big dogs and letting the world know that when you’re REALLY hungry, only Chipotle will do.
AD: Eric Wright
Over the last decade, fairlife® has been on a journey to nourish the modern world through delicious, nutritious milk.
So we took new hires, vendors, and partners at the Coca-Cola company on a trip to fairlifeland. We tell the story of the fairlife® journey, what they believe in, and where they’re going next.
AD: Bailey Papich
CD: Devon Harris, Paul Swiatek
For Valentine’s Day 2023, Proflowers celebrated how love makes us do wild things. We supported the campaign from all digital angles with event and target specific messaging.
But we didn’t want the couples having all of the fun. So we decided to lend a hand to our wild loving singles by creating some fun, floral pickup lines on social.
The Moen brand isn’t just about selling faucets. Moen sees itself as a champion for water, celebrating every aspect of water in our lives.
So to bid farewell to the water that designed our summer, we wrote a series of poems and put them on Instagram.
But we didn’t stop there. We encouraged people across the globe to share their memories in the water this summer with the hashtag #SummerByWater and entered them to win a Moen kitchen makeover.
AD: Sabrina Lau
